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If you've been shopping panels lately, you've probably had this exact moment:
Two units look nearly identical. Same aluminum frame. Same "660nm + 850nm" headline.
One is $1,200 and the other is $299.
So where's the catch?
Here's the uncomfortable answer: a lot of "differences" live in the stuff that doesn't show up in the hero photo—real irradiance at a real distance, driver quality (flicker), thermal design, and whether the factory can prove compliance without sending you a JPEG collage.
Also… money is pouring into this category. Mordor Intelligence pegs the photobiostimulation market at ~USD 265.63M in 2025, growing to USD 433.86M by 2030 (10.31% CAGR), with North America as the largest market. (Mordor Intelligence)
If a supplier says "FDA," your next line should be:
"Cool. Is it 510(k) cleared, FDA registered, or just ‘components compliant'? Send the listing or certificate number."
A legit factory won't get emotional. They'll send documentation that holds up under scrutiny.
This is where a lot of buyers get tricked.
Example: A certain manufacturer publishes irradiance two ways for the same product—~158 mW/cm² at 6 inches on a solar power meter, but ~61 mW/cm² at 6 inches on a spectroradiometer. Same light. Different tool. Different answer.
So when a brand screams "200+ mW/cm²," your real question is:
"200 measured how, and at what distance?"
If you're selling into North America/Europe/Australia, you're not just buying a light.
You're buying lead time stability, service parts, packaging consistency, and (in some cases) tariff risk management.
This is why I pay attention when a supplier has more than one manufacturing base.
| Ranking | Company | Best For | Price Level | Key Strength |
|---|---|---|---|---|
| 1 | Joovv | Clinics/spas that want a "safe" premium brand story | $$$$ | Brand |
| 2 | PlatinumLED (BioMax) | High build quality + broad consumer trust | $$$ | Build |
| 3 | REDDOT LED (E.Shine Systems) | Wholesale/OEM buyers who want top-tier specs without brand markup | $$ | Engineering |
| 4 | Mito Red Light | Spec-forward buyers; strong performance-per-dollar | $$–$$$ | Specs |
| 5 | BlockBlueLight | AU/EU wellness sellers; unusually transparent measurements | $$–$$$ | Transparency |
| 6 | Hooga | Cost-sensitive ecom sellers testing offers | $–$$ | Value |
| 7 | IDEATHERAPY (Shenzhen Idea Light) | Heavy OEM/ODM customization + app-controlled product lines | $$ | Scale |
| 8 | Sunsred | Smaller OEM/ODM factory option with certifications claims | $–$$ | Flex |
Joovv is the brand you buy when you want less friction with customers. Their marketing is polished, and they lean hard into dose and protocol instead of just blasting a giant irradiance number.
That said: if you're a reseller, the premium brand price often means your margin gets squeezed. You're paying for market education that they already did.
Buyer move: Use Joovv as your benchmark for industrial design + brand storytelling. Then decide if you really need to pay that premium on your P&L.
PlatinumLED has been around the space long enough that customers recognize the name, and they're loud about safety/compliance signals (they mention things like an FDA-registered facility plus ETL/UL and CE/RoHS on their materials). (Hooga)
This is the classic "buy it once, cry once" option for a lot of pros.
The practical catch: irradiance claims vary wildly depending on who measured and how. If you're comparing brands, compare distance + measurement method, not just the headline.
If you want Top-tier performance but don't want to fund someone else's brand markup, REDDOT is the kind of supplier buyers quietly stick with.
A few concrete things that matter:
How I'd use them (real-world playbook):
Mito is popular with buyers who read spec sheets for fun.
Their MitoPRO line publishes a clean, distance-based irradiance statement—irradiance >165 mW/cm² at 6 inches—which makes comparisons easier. (PlatinumLED Therapy Lights)
If you're reselling: you're not really doing OEM with them, but you can learn how they present specs and copy the format of the disclosure.
Even if you don't buy from them, BlockBlueLight is useful because they unintentionally teach buyers a key lesson: meters matter.
They show both solar meter and spectroradiometer readings at the same distance. (Red Dot LED)
That's rare—and it's exactly why "my panel is 200 mW/cm²" arguments on the internet never end.
Hooga is a common entry choice for sellers who want to test the market without betting the farm. Their product pages also publish distance-based irradiance (example: 189+ mW/cm² at 6 inches).
If you're running ads, Hooga-style positioning is good for "intro offer" funnels. Just be disciplined about support load and warranty terms.
If your business model is private label + lots of variants, Idea Light is built for that kind of churn. On their site they explicitly pitch themselves as a red light therapy panel manufacturer, describe a 5,000㎡ vertically integrated facility, and list a long stack of certifications/standards they claim to support (including ISO13485 and MDSAP, plus regional items). (IDEATHERAPY)
This is the kind of supplier you use when you need:
Sunsred positions as a China factory doing panels/masks/belts and lists certification claims like ISO13485 plus FDA/CE/FCC, and also says 510(k) is "under apply." (sunsred.com)
They also have an Alibaba company overview stating a production footprint and staffing scale. (sunsred.en.alibaba.com)
This is more "workhorse supplier" territory. If you go this route, be strict about incoming QC standards and spare parts agreements.
Do a live video walk:
If they refuse camera movement, you're probably not talking to the real manufacturer.
Write your delivery terms like you mean it:
"Ship ASAP" is a feel-good sentence that won't help you when you're out of stock.
1) How far should I be from a red light therapy panel?
Most brands and practical guides cluster around roughly 6–12 inches, then adjust based on comfort and irradiance.
2) How often should you use red light therapy?
A common consumer guideline is 3–5 sessions per week, often 10–20 minutes, then adjust by goal and tolerance.
3) Is 660nm or 850nm "better"?
It's goal-driven: visible red (around the mid-600s) is often framed for skin-focused use, while near-infrared (around the 800s) is framed for deeper tissue targets.
4) Do you need eye protection?
If you're using high-intensity panels near the face, many brands recommend eye protection (or at least not staring into the LEDs).
5) Why do people keep talking about "6 inches"?
Because distance changes dose fast. Close = higher intensity, but smaller coverage; farther = wider coverage but less intensity. That "6 inches" rule is a shorthand, not a law.
If you want, tell me your target selling price band (e.g., $399 / $699 / $999) and your preferred panel size (desktop vs half-body vs full-body). I'll map that to a spec target (LED count, optics, irradiance at 6"/12") and a "quote request template" you can copy-paste to suppliers.